Why Peripheral Not Tunnel Vision is Your Key To Success
I just finished reading a great post by my friend, Jimmy Mackin with The MLS App. He truly hit the nail on the head so well that I just had to put the fingers to the keys and write my own take on it.
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In his blog post, Mackin describes how the new Google + is another “shiny object” placed in clear view of business owners, such as Realtors®, that distract and divert their attention from what we know works and will continue to work if we keep working it.
Now, what I am NOT saying is that Google + doesn’t have the POTENTIAL to be another great source of lead generation and income – what I (and Mackin) are saying is it’s NOT YET. That’s where the peripheral vision philosophy comes into play.
By keeping your eyes open to the things happening around you, you can stay informed and allow things to evolve (or not evolve) while still keeping on the track of success you’ve been on (before Google + came into your line of vision).
What you don’t want to do (but I see happening every day) is to have tunnel vision; by taking your eyes (and more importantly, efforts) off of what you have been working diligently on (for however long) and changing gears to a new “shiny object”, your road to success has now taken a detour and you may not make your way back. In fact, you may go completely off course and wonder in 6 months why your business has come to a screeching halt!
A severe scenario? NO. Not at all. It’s actually reality for many business owners who do not have a definitive plan.
You may say, “But, don’t I want to jump on the bandwagon while the iron is hot?” ”Get in during the initial phase?” No, this isn’t a pyramid scheme – this is social networking!
The moral of the story is, stick to what works, but keep your eyes open to new opportunities that are bound to arise. Jumping ship is not your key to success; Stay onboard with your goals and they WILL be met!
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