Real Estate Virtual Assistant’s Top 10 Blog Must-Haves

March 17, 2010 By 10 Comments

Real Estate Virtual Assistant’s Top 10 Blog Must-Haves

If you have spent a few minutes talking to me or reading my blog, you’ll have learned by now that my promotion is not in the website, but in the blog. I probably talk about the importance and significance of a blog versus a website a half dozen times a day with new and potential clients – I just can’t stress it enough – put your efforts in and around your blog and you’ll have AMAZING results!

Here’s this Real Estate Virtual Assistant‘s Top 10 Blog Must Haves:

  1. Listings & Property Search IDX (YES!  You Can have your IDX on your Blog!)
  2. Interactive Maps of Recent Listings/Sold Properties (YES!  You can have maps and/or automatically updated listings of active and sold listings on your Blog!)
  3. Market Reports (your Blog is great place to promote your Top Producer Market Snapshot program)
  4. Multiple Property Photos (YES!  You can promote your properties on your blog!)
  5. Detailed Community and School information
  6. Videos (get your cam out and get up close and personal with your prospects!)
  7. Lead Capture and Contact Forms (YES!  Do you have RSS feeds?  Then you can easily gain leads from each and every blog post you create!  Contact Forms are a snap with the cformsII plugin)
  8. Automatic lead follow-up (another great plugin is Comment Relish – leave a comment below and see what happens in your inbox!)
  9. Agent contact information on each and every page
  10. Integration of all social networking pieces (get your links to your linkedin, twitter, facebook, plaxo, activerain, etc., added into your blog so that when you post on your blog site, the information is automatically updated everywhere else!

What are you waiting for?  I know, I know, you don’t know how to write, you don’t want to write, you don’t have time to write, you simply just hate writing!  Am I right?!   Don’t let that affect your online marketing and powerful online presence – there are answers and I’ll be happy to share them with you – try out #8 and let’s talk!

Filed Under: Social Networking Tagged With: , , ,

Real Estate Facebook Fan Pages – Roost’s New Social Media Application

March 5, 2010 By 6 Comments

Real Estate Facebook Fan Pages

Roost’s New Social Media Application


Just as Facebook takes a sudden turn to disallow interactive embedding of IDX applications to Real Estate Facebook Fan Pages, Roost (the well know Real Estate Technology company where last month Tech Savvy Agent was named as one of the Top 50 sites to follow) has come out with a brand new Application (app) that will essentially fill this void.

Real Estate Facebook Fan Page Social Media App

Released March 5, 2010, the beta version of this real estate facebook app allows brokers and realtors to pull listing information into a custom tab within their Fan Page through their respective local MLS, in addition to market trends graphs from Altos Research, school data from Education.com and walkability data from Walkscore.

Here’s a quick video from Roost’s Senior Director of Marketing and Social Media, Derek Overbey describing how this works and how you can add it to your Real Estate Facebook Fan Page:


Take Note – Derek mentions that this Realtor that was a tester of this beta version app has links to her BLOG and not her website in BOTH areas of the fan page application design.


Roost’s CEO, Alex Chang, stated, “we kind of had three goals for the application: 1. to help Realtors use Facebook in a productive way; 2. (to position) you on Facebook as an expert in your local market; and 3. to offer an incredibly easy-to-use application that takes no time to set up.” This application definitely does this and as a real estate virtual assistant and social networking expert, I would definitely concur.

Here’s the most amazing part of it all!

Still in its beta mode, it’s full form will be released in the coming months; the full version will include:

  • multiple listing service real estate search
  • lead generation, and
  • drip marketing tools!

    • This will be a MUST to have on your Real Estate Facebook Fan Page!  Lead Generation on Facebook is truly just around the corner!

    Until then, if a consumer wants to search listings for sale, they can click a button to see all listings and be directed to either an IDX (Internet Data Exchange) search site that the agent has hired Roost to power and host, or that agent’s blog or web site.

    I’ll be keeping a close eye on the release of the full version and will keep you posted – keep checking back or enter your email address below to get an automatic update of when it has been released.


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    Top Producer Market Snapshot On Facebook Fan Pages!

    February 18, 2010 By 1 Comment

    NOW YOU CAN HAVE YOUR
    TOP PRODUCER MARKET SNAPSHOT
    EMBEDDED DIRECTLY INTO YOUR
    FACEBOOK FAN PAGES!

    Yes, the wait is finally over. We have created an application within Facebook to allow you to have your Top Producer Market Snapshot product embedded directly within your Fan Page(s)!

    What does this mean? Well, it means that the millions of Facebook users who visit this mega site on a daily basis have access to your Market Snapshot product like never before! The great thing about it is that the prospective buyer or seller doesn’t have to leave Facebook to complete the form, it is all right within your Fan Page, so they can remain in the comfort of Facebook.

    Top Producer Assistance ~ Market Snapshot on Facebook Fan Pages

    Not only can you have it within your Fan Page on it’s own tab like above, but you can now also have it on your wall directly underneath your Fans where it can also be filled out without leaving!

    Top Producer Assistance - Market Snapshot on Fan Page Wall

    This, along with adding your MLS Search into your Facebook Fan Page, is exclusively offered only through V.A.Work’s Real Estate Virtual Assistant, Suzanne Roy, and her team of tech savvy professionals! If you want to hone in on gaining more leads through the world’s largest social networking site, please visit our Top Producer Help Fan Page for more information.


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    HOT OFF THE PRESS! Add Your MLS Search To Your Fan Pages

    February 17, 2010 By 5 Comments

    Add Your MLS Search To Your Fan Pages!

    UPDATE: AS OF MARCH 3RD, 2010, FACEBOOK CEASED THE ABILITY TO ADD MLS SEARCHES INTO A FAN PAGE.
    HOWEVER, ROOST HAS PRODUCED A BRAND NEW SOCIAL MEDIA APPLICATION FOR FACEBOOK THAT WILL ESSENTIALLY TAKE IT’S PLACE AND BE AN AWESOME LEAD GENERATING TOOL ON THE WORLD’S LARGEST WEBSITE!  KEEP CHECKING BACK FOR MORE INFORMATION.

    You now can have the ability to embed your MLS Search (that you use on your real estate website) directly within your Facebook Fan Page(s)!

    Stay In The Comfort of FacebookWith the technology that is ever changing, it’s imperative that you keep well ahead of your competition when it comes to Real Estate Social Networking. As a real estate virtual assistant, I also must keep ahead of you! That’s why I have been working on making your online presence within the largest Social Networking site (none other than Facebook), something that will get everyone buzzing!

    You see, Facebook is (or at least should be) a tremendous part of your online marketing efforts within your real estate business. Have you really sat down to soak in the potential? There are millions upon millions of people using Facebook on a daily basis and with your Facebook Fan Page you have the ability to have a direct link to them and your services. So adding tools such as your MLS Search (IDX solution) to your Fan Page(s) just makes sense.

    The great thing about this is that your prospective clients don’t have to leave the comfort of Facebook to venture into your MLS search page. It can now be embedded directly into your Fan Page! Now, should they want to then go to your website to learn more about the area, read your blog, or learn about your buyer and seller services, then those links can be included in your Fan Page too. It’s a one stop shop people!

    Click on the below photo to see some additional examples:

    Real Estate Virtual Assistant brings MLS Search to Facebook!

    If you are still unsure about Facebook Fan Pages (or any social networking site) and how they can take your Real Estate business to a whole new level, please leave a comment for me below and I’ll be happy to answer any questions you may have. This truly is the time to make a move in the social networking aspect of your business.

    *** ALSO AVAILABLE ***
    Top Producer Market Snapshot On Your Fan Page!

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    Real Estate & Social Media – What’s Your Goal?

    January 4, 2010 By Leave a Comment

    Real Estate & Social Media – What’s Your Goal?



    As a professional Real Estate Virtual Assistant, I am constantly looking for ways to help improve my client’s real estate business.  Recently I have been looking into the documentation of how Social Media is benefiting realtors throughout the US and came across some really great information I felt I must share with you.


    One of the questions that is recurring in my conversations with potential (and existing) clients is, “how can I see the return on investment (ROI) within my Real Estate social media efforts?”  This is such a great question, and through my research, I found this slideshow (from “The Brand Builder’s Blog” author, Olivier Blanchard) that really sums it up (don’t be put off by the number of slides, it’s really well worth the few minutes it takes to view):


    Real Estate & Social Media ROI




    By putting your social media pieces in place (read my previous post for Top Tips for Free (But Highly Profitable) Advertising Online for social media ideas) within a short period of time you will find yourself being able to clearly see the effects these pieces (when used effectively) will have on your real estate business.


    There are several tools, that I’m sure you have at least heard of, that you should have in place that will give you clear, concise proof of your increased exposure, traffic and leads. These include RSS fees statistics (through your blog, such as Google’s Feedburner), and Analytics (through your website, with Google’s Analytics tool). Below are screen shots of these examples:

    Real Estate Virtual Assistant Google Analytics Sample



    Real Estate Virtual Assistant RSS Feed Sample



    These examples show the obvious and highly trackable data that you too can have in place and chart when putting your social media efforts into effect. The peak shown is from my previous blog post which I posted throughout various social media sites (such as Facebook, Twitter, LinkedIN, etc.,) and social bookmarking sites (such as Digg, Delicious, StumbleUpon and Reddit). Couple this with the increase in leads (and subsequent sales) plus your on-going online marketing of your listings (also through these venues), and you’ll be well on your way to the best year ever.


    For more information on social media and where you need to be in 2010, please visit my previous post, Social Network Ads in 2010 – Get Ready!


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