Real Social Results » Real Estate Social Networking

How To Create Your Feedburner Account For Your Real Estate Leads

Suzanne Roy — Mon, 03 May 2010 12:59:25 +0000

How to create your Feedburner account for your real estate leads

Ever sat back and wondered why you were messing around with the whole social networking, social media and online marketing aspect of your business? The obvious answer may escape you every now and then, but I can assure you that you are doing it for one reason and one reason only – to get more real estate leads!

Within all of your real estate social networking efforts, you MUST have opportunities for your potential clients to give you their information. To do this successfully, you have to think about what THEY want, not what YOU want to give! We all know that people are interested in getting into your MLS searches and looking for homes for sale. But the general public that are interested in your market area also are interested in what’s going on in your neck of the woods – local events, area attractions, restaurants to check out, and more.

A simple way to gain more leads through your real estate social networking endeavors is to add opt-ins wherever possible. You’ve all probably heard of RSS Feeds, but you may not be completely aware of just how important they can be to gaining additional real estate leads, and the thought of putting these opt-ins in place may make you queezy! But have no fear, below is a quick tutorial on how to get your RSS feed set up so that you can then create opt-ins all over your social networking sites! Remember, if you have any questions, please feel free to contact me by leaving a comment below or clicking on our Contact Us above.

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Facebook and “Day Drinking”? How You Can Profit From This Too!

Suzanne Roy — Tue, 27 Apr 2010 03:09:49 +0000

Facebook and “Day Drinking”?

You’ve heard it all now, right? How can you possibly profit from this and what does it have to do with Real Estate and social networking? Stay tuned and I’ll reveal all.

I am driving home from a great social meeting that was held at the exclusive W South Beach hotel / condo residences tonight held by and for the Master Brokers Forum where three speakers presented their insight and knowledge (albeit brief and very superficial in content due to the limitation on time) about how important social networking and social media is paramount in today’s real estate market. One of the speakers, Chris Smith, with the infamous Tech Savvy Agent crew (who you’ll be wise to become a fan of (still can’t get the new ”Like” bit neatly added to a sentence yet…) gave a short speach about the important of Facebook within today’s real estate business growth.

During his talk, he asked the question, “Who’s seen this page before tonight”? He was referring to Facebook’s Ad Creation Page. Looking around, of the top 200 Miami brokers, managers and agents that were in attendance, I would have to say 90% of them put their hands up. Wow! Ok, so here’s the scenario that Chris gave:

Imagine you, a successful agent, decide to put an ad in the local newspaper and you place a call to the classified section of the paper. The sales rep answer the phone and you inform her/him that you would like to place an ad, but you only want it to be shown to married couples over the age of 45, that have a bachelors degree, live within 10 miles of your market area and are boating and day drinking enthusiasts! What do you think the sales rep would say to you? “IMPOSSIBLE!” right? Not with Facebook Ads!

Yes, you can post an ad (with a full color photo, I might add!), that will ONLY be shown to a specific age group, a specific type of consumer, who lives in a specific area, that is interested in whatever past times you can think of, yes, even day drinking! Personally, I didn’t know there was such a thing, but there really is!

So now, put this into perspective of your own real estate business and think about how specific you can get in your target market on the number one social networking place in the world, where people spend an average of 7 hours of their time a month! And the even better part is you don’t pay unless your ad is clicked on! So, if your first attempt doesn’t work, you’re no worse for the wear! How many other ad opportunities are out there that can say that?! Oh, and it’s even cheaper than Google’s pay per click ads – can it get any better?!

So, if you want to hone in on the Hatteras boating enthusiasts who like to indulge in a Mojito on a Sunday morning, get your Facebook Ads in place and get ready! Here’s a link to get started: http://www.facebook.com/advertising/

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HOT OFF THE PRESS! Add Your MLS Search To Your Fan Pages

Suzanne Roy — Wed, 17 Feb 2010 17:59:15 +0000

Add Your MLS Search To Your Fan Pages!

UPDATE: AS OF MARCH 3RD, 2010, FACEBOOK CEASED THE ABILITY TO ADD MLS SEARCHES INTO A FAN PAGE.
HOWEVER, ROOST HAS PRODUCED A BRAND NEW SOCIAL MEDIA APPLICATION FOR FACEBOOK THAT WILL ESSENTIALLY TAKE IT’S PLACE AND BE AN AWESOME LEAD GENERATING TOOL ON THE WORLD’S LARGEST WEBSITE! KEEP CHECKING BACK FOR MORE INFORMATION.

You now can have the ability to embed your MLS Search (that you use on your real estate website) directly within your Facebook Fan Page(s)!

With the technology that is ever changing, it’s imperative that you keep well ahead of your competition when it comes to Real Estate Social Networking. As a real estate virtual assistant, I also must keep ahead of you! That’s why I have been working on making your online presence within the largest Social Networking site (none other than Facebook), something that will get everyone buzzing!

You see, Facebook is (or at least should be) a tremendous part of your online marketing efforts within your real estate business. Have you really sat down to soak in the potential? There are millions upon millions of people using Facebook on a daily basis and with your Facebook Fan Page you have the ability to have a direct link to them and your services. So adding tools such as your MLS Search (IDX solution) to your Fan Page(s) just makes sense.

The great thing about this is that your prospective clients don’t have to leave the comfort of Facebook to venture into your MLS search page. It can now be embedded directly into your Fan Page! Now, should they want to then go to your website to learn more about the area, read your blog, or learn about your buyer and seller services, then those links can be included in your Fan Page too. It’s a one stop shop people!

Click on the below photo to see some additional examples:

If you are still unsure about Facebook Fan Pages (or any social networking site) and how they can take your Real Estate business to a whole new level, please leave a comment for me below and I’ll be happy to answer any questions you may have. This truly is the time to make a move in the social networking aspect of your business.

* ALSO AVAILABLE *
Top Producer Market Snapshot On Your Fan Page!

Happy New Year Realtors! Get ready for THE Year of Social Network Ads!

Suzanne Roy — Thu, 31 Dec 2009 15:30:40 +0000

Happy New Year Realtors!

Get ready for THE Year of Social Network Ads!

It’s happening whether you like it or not, fight it or not, deny it or not – Social Networking (and advertising) and the Real Estate industry are a perfect match and it’s here to stay and growing like a wildfire!

Last month (November 2009), Facebook had over 350 MILLION users and primed to move ahead of rival Myspace in their advertisement revenue this coming year, according to a report from research firm, eMarketer. The same research firm anticipates that Facebook will net $605 MILLION in ad spending next year!

As more Realtors look to increasing their online presence and revenue through social networking avenues such as Facebook Fan Pages, so will their social network ad spending. Alternate online ad spending within the real estate industry declined this year, setting the stage for Realtor’s increase in social network ad budgets for 2010.

Since now is the time that many Realtors are looking at their budget for 2010, I would highly recommend that you leave room for your social media marketing expenses. These can include:

Facebook Fan Page Customization & Maintenance
Facebook Pay-Per-Click Advertisement(s)
Creation and Maintenance of such Social Networking sites as LinkedIN, Plaxo, etc.,
Integration of Social Networking Sites (making them work together as one)

When it comes to social networking and how it has advanced small businesses (such as Real Estate brokers and their Realtors), the following is what Ad-ology (known as “the science of customer insights for strategic advertising and marketing“), found from a survey they recently conducted:

According to the “Small Business Marketing Forecast 2010”, lead generation is the biggest benefit of social networking for US small businesses, cited by one-half of respondents.

The number 1 roadblock, however, was the perception that “our customers do not use social networks,” claimed by 31% of small businesses. Nearly as many complained that they did not have the time or staff available to do a good job with social network marketing.

Don’t let time or available staff hold you back from putting your stamp on the most dynamic, business generating tool out there. I am your time and staff (better known as a real estate virtual assistant) when you need it the most! Being cognizant of the evolution of social media and social networking within the Real Estate industry, I have equipped myself with the tools and know-how to make your Real Estate presence be known where it matters. Social Media and Social Networking, along with other real estate marketing projects, are my specialty. Find out how I can make your business better, virtually!