Facebook and “Day Drinking”?

You’ve heard it all now, right?  How can you possibly profit from this and what does it have to do with Real Estate and social networking?   Stay tuned and I’ll reveal all.

I am driving home from a great social meeting that was held at the exclusive W South Beach hotel / condo residences tonight held by and for the Master Brokers Forum where three speakers presented their insight and knowledge (albeit brief and very superficial in content due to the limitation on time) about how important social networking and social media is paramount in today’s real estate market.  One of the speakers, Chris Smith, with the infamous Tech Savvy Agent crew (who you’ll be wise to become a fan of (still can’t get the new ”Like” bit neatly added to a sentence yet…) gave a short speach about the important of Facebook within today’s real estate business growth.

During his talk, he asked the question, “Who’s seen this page before tonight”?  He was referring to Facebook’s Ad Creation Page.  Looking around, of the top 200 Miami brokers, managers and agents that were in attendance, I would have to say 90% of them put their hands up.   Wow!  Ok, so here’s the scenario that Chris gave:

Imagine you, a successful agent, decide to put an ad in the local newspaper and you place a call to the classified section of the paper.  The sales rep answer the phone and you inform her/him that you would like to place an ad, but you only want it to be shown to married couples over the age of 45, that have a bachelors degree, live within 10 miles of your market area and are boating and day drinking enthusiasts!  What do you think the sales rep would say to you?  “IMPOSSIBLE!” right?  Not with Facebook Ads!

Yes, you can post an ad (with a full color photo, I might add!), that will ONLY be shown to a specific age group, a specific type of consumer, who lives in a specific area, that is interested in whatever past times you can think of, yes, even day drinking!  Personally, I didn’t know there was such a thing, but there really is!

So now, put this into perspective of your own real estate business and think about how specific you can get in your target market on the number one social networking place in the world, where people spend an average of 7 hours of their time a month!    And the even better part is you don’t pay unless your ad is clicked on!  So, if your first attempt doesn’t work, you’re no worse for the wear!  How many other ad opportunities are out there that can say that?!  Oh, and it’s even cheaper than Google’s pay per click ads – can it get any better?!

So, if you want to hone in on the Hatteras boating enthusiasts who like to indulge in a Mojito on a Sunday morning, get your Facebook Ads in place and get ready!   Here’s a link to get started:  http://www.facebook.com/advertising/

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