Real Estate Facebook Fan Pages

Roost’s New Social Media Application

Just as Facebook takes a sudden turn to disallow interactive embedding of IDX applications to Real Estate Facebook Fan Pages, Roost (the well know Real Estate Technology company where last month Tech Savvy Agent was named as one of the Top 50 sites to follow) has come out with a brand new Application (app) that will essentially fill this void.

Released March 5, 2010, the beta version of this real estate facebook app allows brokers and realtors to pull listing information into a custom tab within their Fan Page through their respective local MLS, in addition to market trends graphs from Altos Research, school data from Education.com and walkability data from Walkscore.

Here’s a quick video from Roost’s Senior Director of Marketing and Social Media, Derek Overbey describing how this works and how you can add it to your Real Estate Facebook Fan Page:

Take Note – Derek mentions that this Realtor that was a tester of this beta version app has links to her BLOG and not her website in BOTH areas of the fan page application design.

Roost’s CEO, Alex Chang, stated, “we kind of had three goals for the application: 1. to help Realtors use Facebook in a productive way; 2. (to position) you on Facebook as an expert in your local market; and 3. to offer an incredibly easy-to-use application that takes no time to set up.” This application definitely does this and as a real estate virtual assistant and social networking expert, I would definitely concur.

Here’s the most amazing part of it all!

Still in its beta mode, it’s full form will be released in the coming months; the full version will include:

This will be a MUST to have on your Real Estate Facebook Fan Page!  Lead Generation on Facebook is truly just around the corner!

Until then, if a consumer wants to search listings for sale, they can click a button to see all listings and be directed to either an IDX (Internet Data Exchange) search site that the agent has hired Roost to power and host, or that agent’s blog or web site.

I’ll be keeping a close eye on the release of the full version and will keep you posted – keep checking back or enter your email address below to get an automatic update of when it has been released.

Related posts:

1. Real Estate Virtual Assistants and Social Networking
2. Real Estate & Social Media – What’s Your Goal?
3. HOT OFF THE PRESS! Add Your MLS Search To Your Fan Pages