Top 10 Reasons You Must have a Real Estate Blog

Lately, my favorite saying has been, “Websites are SO last year!“  And it’s SO true!   With the inception of social networking over the past few years, a real estate blog is essential to ensure you to get your expertise out there to the millions and millions of eyeballs and will help you become an authority that people know they can trust.   A blog is one way of getting information out in a conversational way without all the hype of advertising.

So why do you need a real estate blog? Here are our Top 10 Reasons:

1.  A real estate blog is your HUB of all your online presence.  It’s NOT your website!!  By linking your blog to all your online profiles and pages (such as Facebook Fan Page, Twitter, and LinkedIN) your audience has now gone from minimal to phenomenal! I could talk about this reason for weeks – maybe that will be a future post…

2.  A real estate blog containing relevant and hyper-local information which is updated regularly, will get great rankings in the search engines. When people search for a real estate agent in your area under the keyword phrases that you are using, this will get them to quickly to find you.

3.  Blogs are probably one of the easiest things for your readers (and potential clients) to subscribe to, making it automated for your readers to receive your new blog posts directly emailed to them as they are written. Get the plug-in for an RSS feed if it is not already built-in.

4.  As stated, a blog needs to have fresh content when readers go to check it out. With a self-posting blog (or scheduled blog), you can write something or post a message and have it post when you want it to in the future. This is especially handy for the holidays or while you are away at a seminar.   It will show readers that you are on top of things, consistency in your blog posts will continue and no gaps will be present in your readers updates.

5.  A real estate blog is one of the easiest things to set up and maintain.  No html or fbml coding experience is required and there are hundreds of great resource websites out there (such as our other company over at Tech Savvy Agent) to help you along the way.

6.  Do you have something that you sell that is related to your chosen profession? An e-book with tips on buying or selling a home or any number of real estate related products can be explained on your blog.  Then put it on a widget to direct them to the place where it can be purchased.

7.   Consistent posting is a necessity. When you have a real estate blog, you will get followers who will go there everyday to read what you have written. The more you post, the more people will go to see what you are talking about on any given day.

8.  You can backlink to your main website from your blog (if, of course, your blog is not your main site already), therefore, driving additional traffic to your other online lead generator too.

9.  Selling the real estate services you provide is imperative if you are going to make it in this profession.  When you construct a real estate blog, people can learn more about you, your exemplary services, why you are different from the rest, etc.,  Passion is key!

10. Your blog will basically put across the impression that you are available and can state information the consumer will find helpful in not only buying or selling a home, but information about your local community in general – such as upcoming events and attractions.  This is your opportunity to shine!

Having a real estate blog will cut the competition – as Krisstina Wise from The GoodLife Team recently (and in our opinion, accurately) stated in an interview with Chris Smith at Tech Savvy Agent, “your ROI will be evident in whether or not you will be in business in 5 years from now“.  Social networking, which most certainly includes your blog, is the new online lead capture tool.

Need more reasons?  Leave us a message and we’ll be happy to give you more!

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