Real Social Results

Best New Facebook Page Timeline Tutorial

Suzanne Roy — Fri, 30 Mar 2012 14:09:07 +0000

Today marks the date for all Facebook Page layouts to be switched over to newly designed Timeline version. Are you ready?

What does being ready entail?

There are many ways that you can optimize your Facebook Page, and now that I have had a few weeks to play around with it, Facebook’s new Timeline layout has actually really grown on me.

I’ve created a few other Facebook page calls to action tutorials and how to guide videos, and like those, this one is full of some sweet updates you can make to really gain some more traffic to your own website/blog.

Take a look at this Facebook Page timeline tutorial and once you have put them into action, let me know in the comments below or on my Facebook Page so I can check it out (and like your page at the same time!).

Are You Trying To Sell A One Room House?

Suzanne Roy — Fri, 16 Mar 2012 15:08:03 +0000

Listen Carefully!

Someone I deeply respect and admire (and quite possibly just as importantly, understands my english dry sense of humor) caused me to experience a paradigm shift today.

He brought to my attention a blog post he wrote earlier this year about Streams. No not the gently flowing kind you find outdoors, but the streams that we all take part in online – streams that at one time were considered simple spokes to the almighty hub.

Image courtesy of www.theconversationprism.com

The problem with the almighty hub scenario is this:

Envision an apple that had just a core. Or, better yet, a house with a single room and no other rooms to make it a home. Where’s the substance in that?

To concentrate solely on gaining a following, a growing sphere, a lead generation via just its hub or core is not only wrong, but foolish.

There are dozens, if not hundreds, of opportunities to procure relationships and leads through the streams – and it is through those streams that make up the true hub of your online presence. To treat these streams as just a means to the core is truly the wrong approach.

Matthew Shadbolt, Director of Interactive Product & Marketing with The Corcoran Group, is a shining example of exactly how your streams should be nurtured. I encourage you to not only follow Matthew but see how he has grown each of his streams into full fledged flowing rivers, each producing their own source of real relationships and, ultimately, real business.

In fact, Matthew has done his job so well with all of his streams, that I do not even know the name of his “hub” or if he even has one.

That’s because his streams ARE his hub.

I am, therefore, inviting you to join me in taking a real hard look at your online presence today. Ask yourself:

“Am I treating my streams like spokes are are each of them an equally important part of my overall hub“?

“Am I taking the time to nurture each of my streams or are they running dry“?

“Am I relying solely on my “hub” to build relationships or am I building out my online presence with each of my streams“?

The way in which we conduct our business(es) today is different than yesterday, just as it will be different tomorrow. Today we need to nurture our streams – Twitter, Facebook profiles, pages, groups, LinkedIN, Youtube, Pinterest, etc., – and not just use them as a means to an end. They are SO much more than that. They are the vines bearing the fruit!*

So how exactly do you nurture streams?

1. Don’t treat them as just a course of action.

2. Be deliberate in all that you do.

3. Make yourself known just as much on Facebook, Twitter, LinkedIN, Google+, Pinterest, as you do in your blog.

4. Avoid the “auto-post” wherever possible (if you tweet something on Twitter, don’t use hashtags if you’re going to auto-post to LinkedIN, for example – that’s a HUGE turn off!)

5. Be consistent

6. Be real

This is yet another reason why you should not only follow, but fully and intentionally examine what Matthew Shadbolt, says and does on a daily basis.

Thank you, Matthew, for making me (and hopefully others) look at the entire apple and not just it’s core.

* John 15:5

Facebook Business Page Calls To Action Tutorial

Suzanne Roy — Mon, 12 Mar 2012 12:47:34 +0000

How To Cash In On Your Calls To Action

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A little tweaking can go a long way when it comes to your new Facebook Business Page. The new timeline layout may have it’s share of pros and cons, but we can definitely refine it to still work well for steering our visitors to where we want them to go. The dangling carrots can still be made visible!

Here’s a tutorial on how to amplify your calls to action on your Facebook Business Page by simply changing your category. Two minutes and you’ll be done. And that’s a promise!

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Facebook Page Timeline Image Size and Placements Tutorial

Suzanne Roy — Fri, 02 Mar 2012 18:19:51 +0000

Lots of questions are flying around Facebook since the release of their new Timeline layout a few days ago. Even though this is not going to be made effective for everyone until the end of March 2012, it is important to know what has changed and where things are now located on your Facebook Page.

The following video tutorial shows you where your page links are now located, how large your custom tab images, cover image and interior pages must be and how to be strategic in your customizations. Each of the sizes mentioned on the video are listed below too.

Please let me know if you have any questions via the contact form beneath the video.

Need Help? Ask away!

Facebook Business Page Timeline – What When How Long Tutorial

Suzanne Roy — Thu, 01 Mar 2012 13:46:01 +0000

Facebook Business Page Timeline layout will be effective as of March 30th, 2012. Your Facebook Profile is already on the Timeline layout, which Facebook created in the third quarter of last year, so this is not completely new or unfamiliar territory for most.

However, with this new timeline, the default landing pages are being made obsolete, and therefore, what you have, how you have it appear and for how long is that much more important when it comes to your business pages on Facebook.

This two minute tutorial will show you exactly how to create your facebook page timeline home page content exactly how you would it to be seen.