Real Estate & Social Media – What’s Your Goal?
January 4, 2010 by Suzanne Roy · Leave a Comment
Real Estate & Social Media – What’s Your Goal?
As a professional Real Estate Virtual Assistant, I am constantly looking for ways to help improve my client’s real estate business. Recently I have been looking into the documentation of how Social Media is benefiting realtors throughout the US and came across some really great information I felt I must share with you.
One of the questions that is recurring in my conversations with potential (and existing) clients is, “how can I see the return on investment (ROI) within my Real Estate social media efforts?” This is such a great question, and through my research, I found this slideshow (from “The Brand Builder’s Blog” author, Olivier Blanchard) that really sums it up (don’t be put off by the number of slides, it’s really well worth the few minutes it takes to view):
By putting your social media pieces in place (read my previous post for Top Tips for Free (But Highly Profitable) Advertising Online for social media ideas) within a short period of time you will find yourself being able to clearly see the effects these pieces (when used effectively) will have on your real estate business.
There are several tools, that I’m sure you have at least heard of, that you should have in place that will give you clear, concise proof of your increased exposure, traffic and leads. These include RSS fees statistics (through your blog, such as Google’s Feedburner), and Analytics (through your website, with Google’s Analytics tool). Below are screen shots of these examples:
These examples show the obvious and highly trackable data that you too can have in place and chart when putting your social media efforts into effect. The peak shown is from my previous blog post which I posted throughout various social media sites (such as Facebook, Twitter, LinkedIN, etc.,) and social bookmarking sites (such as Digg, Delicious, StumbleUpon and Reddit). Couple this with the increase in leads (and subsequent sales) plus your on-going online marketing of your listings (also through these venues), and you’ll be well on your way to the best year ever.
For more information on social media and where you need to be in 2010, please visit my previous post, Social Network Ads in 2010 – Get Ready!
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